Business and Sustainability Adidas Company Research Paper

Business and Sustainability Adidas Company - Research Paper Example Companies that record huge profit levels take up CSR as a way of giving back to the society. Such companies set aside funds to cater for the recommended corporate social responsibility activities. The paper will analyze the CSR activities implemented by Adidas Group of Company. Additionally, the paper will evaluate the impact of the CSR activities and the community perception of the implemented activities. CSR activities by Adidas With numerous years in the market, Adidas has been able to gather a significant market support and demand for its products. This has transformed the organization to a multi-millionaire company and one the one of the leading enterprises in the supply of sport kits and merchandise. Similar to its large profit recording, the organization has invested a lot in CSR activities. The activities go beyond participation in local community activities and charity events. The organization has also invested in global community give back projects (Smit 102). The CSR activ ities include: I. Group initiatives In this initiative the organization seeks to support projects that support the activities in the local context of their supplier’s communities (Adidas Group 49). Additionally, this category of programs involves using employees to participate in community activities that surround the organization’s environment. ... The other group initiative project is the infrastructure and education program in Sudhaar, Pakistan (Adidas Group 48). II. Employee involvement projects This category is involved in organizing charitable events involving staff members. In most cases the events involve are fun activities. One major event under this category was the Kids Sports Fun Day in Germany (Adidas Group 49). The main aim of this activity was to involve the unfortunate children in this particular society in a fun having activity. Additionally, the event involved also disabled children as the company found way of incorporating them into the fun activity. Environment sustainability projects by Adidas Apart from the social responsibility efforts, Adidas has indulged in environmental activities that around the globe. Environmental sustainability projects refer to projects that are used to increase the level at which environments are comfortable to hold human life. These activities are used by Adidas to create a stron g market position and also as a community appreciation strategy. The environmental sustainability projects may be planned or they may be immediate events that have occurred and need support from corporate. In words by Smit sustainability projects are also used by organizations to create comfortable environments from which they operate (87). For example, it is difficult to trade in areas with famine and drought. In this case, an organization may drill boreholes or come up with efficient transport services for the provision of water. One of the most significant indulgences of sustainability projects by Adidas is in the United States in case of hurricanes. The organization helps rebuild